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E-COMMERCE   >   Viral Marketing Campaigns

 

Different approach than old school advertising
Heavy use of social networking techniques in order to spread
The goal in creating successful viral marketing programs is to create
viral messages that appeal to individuals with high social networking
potential (SNP) and that have a high probability of being presented
and spread by these individuals and their competitors in their
communications with others in a short period of time
It can be delivered by word of mouth or enhanced by the network
effects of the Internet

Viral Marketing

  1. Different approach than old school advertising
  2. Heavy use of social networking techniques in order to spread your marketing message
  3. The goal in creating successful viral marketing programs is to create messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being opened and shared by these individuals with their friends, family, associates, etc., in a short period of time
  4. The message can be shared by word of mouth or enhanced by the network effects of the Internet